Nordic Roots Apparel Vancouver, British Columbia Sustainable Outdoor E-Commerce
Scaling an Apparel Brand to $180k/Month with Meta Advantage+ & CAPI
Implemented server-side CAPI and a weekly UGC video testing pipeline that unlocked 3x scale without CPA inflation across Canada and the US.
4.9x
Blended ROAS
$180k+
Monthly Revenue Scaled
9.2/10
Event Match Quality
+210%
Net-New Customer Acquisition
01. The Problem
The Operational Challenge
Nordic Roots was stuck at $35k/month in revenue. Their Facebook pixel had suffered severe attribution loss post-iOS 14, and their existing ad creatives were experiencing rapid fatigue after just 10 days of spending.
02. Engineering Architecture
The Solution & Technical Deployment
Techieon deployed server-side Meta Conversions API via Google Tag Manager Server, built a continuous weekly Dynamic Creative Testing (DCT) sandbox, and transitioned the account to Advantage+ Shopping Campaigns backed by first-party customer cohort data.
Key Technical Innovations Implemented:
- Server-side CAPI pipeline achieving a 9.2/10 Event Match Quality score
- Rapid UGC creative sprint testing 12 new video hooks and emotional angles weekly
- Dynamic product catalog ads retargeting high-intent browse abandoners with personalized bundle incentives
03. Measurable Impact
Verified Business Outcomes
- Scaled monthly advertising spend from $8k to $38k while maintaining a 4.9x blended ROAS
- Revenue expanded from $35k/month to over $180k/month in under 90 days
- Cost per acquisition (CPA) decreased by 34% through enhanced CAPI signal fidelity
- Built a defensible library of 60+ evergreen high-converting video ad assets
"The combination of technical server-side tracking and their relentless weekly creative testing completely transformed our business. We finally have a predictable, profitable growth engine."
Liam Brookes
Founder & CEO, Nordic Roots Apparel
Rapid Discovery Sprint
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