Engineering & Growth Knowledge

Technical Insights & Growth Blueprints

Real technical breakdowns on Generative Engine Optimization (GEO), enterprise RAG pipelines, server-side CAPI tracking, and algorithm changes.

AEO & GEO Strategy 8 min read

Generative Engine Optimization (GEO): How to Get Cited in Perplexity and ChatGPT Search

Traditional SEO is evolving into GEO. Here is the exact technical blueprint we use to ensure brands are cited as authoritative answers by AI answer engines in 2026.

Mukesh Sharma

2026-08-10

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AI Engineering 11 min read

RAG vs. Fine-Tuning: How to Architect Enterprise AI Agents in 2026

A technical deep-dive into choosing between Retrieval-Augmented Generation (RAG) and LoRA fine-tuning for mission-critical enterprise workflows.

Mukesh Sharma

2026-07-28

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Performance Marketing 7 min read

Why Client-Side Meta Pixels Are Failing and How Server-Side CAPI Fixes Attribution

Browser ad-blockers, Safari ITP, and iOS privacy features cause 30-40% of conversion signal loss. Here is how server-side tracking recovers your ROAS.

Alexandre Roy

2026-07-14

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