Titan Industrial Supplies Calgary & Toronto B2B Industrial Machinery
Scaling an Industrial Equipment Supplier to 5.6x ROAS on Google PMax
Restructured Google Shopping feeds with custom margin labels and deployed PMax with strict negative placement scripts and offline CRM deal tracking.
5.6x
Attributed ROAS
$420k
Monthly Inbound Pipeline
-45%
Wasted Placement Spend Eliminated
100%
Offline Revenue Attribution
01. The Problem
The Operational Challenge
Titan had 3,000+ SKUs and was losing money on automated Performance Max campaigns that spent heavily on low-margin accessories and spammy mobile gaming app placements.
02. Engineering Architecture
The Solution & Technical Deployment
Techieon deployed automated Python/Google Ads API scripts to purge junk placements, segmented product feeds by gross profit margin, isolated high-intent brand search, and synchronized closed-won Salesforce deals back to Google Ads.
Key Technical Innovations Implemented:
- Custom placement scrubber scripts running every 6 hours to eliminate clickbait display impressions
- Profit-margin feed segmentation prioritizing high-margin heavy machinery over low-ticket parts
- Offline conversion value injection training Google Smart Bidding on gross profit rather than raw revenue
03. Measurable Impact
Verified Business Outcomes
- Achieved a 5.6x verified ROAS across high-ticket B2B machinery
- Eliminated over $14,000 in monthly wasteful display and mobile app clicks
- Generated over $420k in qualified monthly sales pipeline for Canadian commercial accounts
- Expanded market share across Alberta, British Columbia, and Ontario
"Techieon's engineers treated Google Ads like code. Their placement scripts and margin-based bidding strategy stopped the bleeding and turned Google Ads into our highest-ROI acquisition channel."
David Kowalski
Director of Business Development, Titan Industrial Supplies
Rapid Discovery Sprint
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